Back to: International Lead Ambassadors

As a lead ambassador, social media will be your main platform for executing your duties. In order to carry out your outreach and promotional campaigns to the peak of their potential, it is highly recommended that you have profiles on LinkedIn, Instagram, Facebook, and Twitter. If you are not comfortable promoting on your personal social media profiles, or if the audience on your personal profiles would not be interested consumers of the content, then you should make another profile on these platforms which is dedicated, and tailored to an audience that would be interested in AdvancingX and receptive of your marketing campaigns and AdvancingX promotion. It is encouraged that your Brand Ambassadors do the same. 

We are currently not active on the TikTok platform, however, this has proven to be a very effective tool in terms of producing viral content. We encourage you to make use of this platform as well to further promote the content you are sharing on the other social media platforms, as it would help increase traction to other posts and our profiles. 

**Please ensure that you use appropriate hashtags and tag AdvancingX and CareerAstronauts on all of your posts to direct attention to our pages!** 

Hashtag ideas: #spaceexploration #spacescience #research #spacetechnology #spacecareers #biometrics #scienceandtechnology #futurejobs #innovation #NASA #AdvancingX #CareerAstronauts #space #STEM #science 

Social media is a very powerful tool. As such, it comes with accountability and responsibility. Social media etiquette is very important to ensuring successful marketing. It is critical to use effective marketing and outreach strategies to optimize your work. Ensure content you are producing is inclusive, culturally sensitive, respectful, and mindful. AdvancingX has zero tolerance for harassment and discrimination. We are committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Some social media etiquette tips include (Click here for more details)

1. Get to know your audience and build an audience that would be receptive and responsive to your content
2. Make sure your profiles are complete
3. Share posts to add value, engage, and build community
4. Listen and interact with those responding to your posts
5. Get comfortable with negativity on social media
   • Don’t ignore legitimate complaints or issues from others. Responding to commenters, especially the negative ones, is important to maintain public relations. Make sure you are responding sincerely, sensitively, and appropriately to interactions on social media.
6. Avoid automated responses
7. Use hashtags appropriately
   • Some platforms, like Instagram, encourage a lot of hashtags while some, like Facebook, use less. Check out the platform you’re using to see if hashtags should be used and how many are optimal. It is crucial to research appropriate and effective hashtags to increase reach and visibility.

8. Keep Personal Stuff Separate
9. Follow with intention
   • Follow accounts that are relevant to your content and likely to interact with it

10. Create content and give credit when the content is not your original work

These tips were based on https://www.minddevelopmentanddesign.com/blog/social-media-etiquette-tips-for-businesses/#:~:text=Keep%20Personal%20Stuff%20Separate&text=One%20of%20the%20biggest%20social,to%20keep%20personal%20stuff%20separate.&text=Make%20sure%20your%20personal%20social,posting%20from%20the%20right%20account.